Strategy

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Strategy

Sustained success for both retailers and suppliers is driven by the development and delivery of strategies that are distinctive, engaging and actionable.

srcg believes that in order to deliver truly distinctive solutions and generate lasting success, you must continually challenge the status quo that can dull your competitive edge.

At the heart of the srcg process lies the principle of joint working. This drives the strategy forward and ensures ownership of outputs and a willingness to implement the recommendations across the business.

srcg has experience of getting the best out of a cross functional team and ensures that all areas of the business buy-in to the strategies that are developed.

The output of the srcg strategy development process is a series of action plans that can be immediately implemented in your business.

Whether your challenge is at a business, channel or category level, srcg will work with you to create strategic frameworks that will deliver structure and growth to your business.

Process

Inputs
1. A clear view of the current situation.
2. Business evaluation through interviewing key personnel.
3. Understanding where you are, where your competitors are and where the market is heading.
4. Capturing who your target is and how you can meet their needs through:

Data evaluation
Shopper research
Insight development

Outputs
A strategy that is clear and in-tune with your business needs:

Vision and values
Strategic dimensions
Distinctive tactics
Strategic thrusts
Size of prize
Clarity on enablers

Enablers
Delivering strategies requires:

Business focus
Ownership of each element with agreed timelines and deliverables
Dedicated resource
Team capability

When PepsiCo USA identified the need to rethink their focus within the convenience channel, they joined with srcg to develop a convenience strategy in conjunction with their key retailers. This collaborative process delivered strong category growth to the retailers involved, while PepsiCo was rewarded with outstanding growth in total sales across the channel; recorded as more than twice the market average.

"The collaborative efforts of PepsiCo, srcg and several key retailers has uncovered the essential elements of success for all C-store operators."
- Don Quigley, Senior Vice President - Convenience (2004), PepsiCo

For further information please contact srcg on +44 (0) 20 8944 8400 and one or more of their team will meet with you to discuss your needs.

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