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 | PepsiCo |
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srcg designed a strategic framework to enable PepsiCo to better meet convenience shopper and retailer needs. Through collaboration with key retailers; BP, Wawa, SSP and Conoco Phillips; PepsiCo uncovered the essential elements of success in the convenience channel.
After 12 months the retailers' results included a 35% growth in soft drinks and a 10% growth in salty snacks. PepsiCo was rewarded with outstanding growth in total sales across the convenience channel; recorded as more than twice the market average.
"We have engaged srcg for the past two years on a major project that has lifted performance in the convenience sector."
- Al Carey - President Sales - PepsiCo |
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