Marks & Spencer

M&S Foods retained srcg to implement Category Management across their business in partnership with their supplier base. The result was a transformation in the way the business approached its shopper needs, resulting in a significant commercial benefit, with like for like food sales increasing by over 6%, compared to an IGD reported industry average of only 2%.

What really impressed the judges at the retail industry awards was the speed and smoothness with which the plans had been implemented in-store. Historically this is where Category Management breaks down. srcg was instrumental in ensuring the focus on execution was embedded in the process from day one of the programme.